PACE

Content Design

User journey assignment for The UX Writing Academy

Assignment: Improve, rewrite, and redesign the user onboarding process for Pace, an app similar to exercise apps like Strava.

Programs used: Figma

Reflection, rationale, and approach: This project was a blast! I try to approach every project with the same level of enthusiasm, but of course, it’s always fun when the content resonates with you. As someone who enjoys exercise, it was really exciting to think about how I would improve an exercise app.

As you’ll see in the first image, which outlines my whole process and shows all of the revised screens, the original screens were quite short and dry. I wanted to make the process visually more interesting for the user. I love when elements are slightly gamified (see height and weight trackers). It keeps the user involved and interested. I also wanted to make sure that the user felt comfortable when inputting sensitive information such as weight and allowing things like location tracking. I wanted them to know that by inputting and allowing this information, the app will give them the most optimal experience.

As part of the assignment was helping the user set up their first goal, I took great care in making sure the platform wasn’t overwhelming. I chose to use elements like pop-ups so the user knew exactly where to go and what to do. Goal-setting can be challenging, so I wanted to supply options for the user to choose from so they didn’t feel like they had to originate time frames, distances, and the like. If you’re new to exercise, coming up with this information can be daunting!

For some added fun, I included a daily inspirational quote (see John Cena quote) to help the user stay motivated. I also added a progress bar to each goal that will update each time a user logs an activity that helps contribute to that goal. It’s nice to be able to see where you’re at! It is not featured here as the screens don’t go this far, but I also had the idea that your activities will contribute to recommended challenges. For example, if you’ve just started cycling, the app won’t suggest a “Bike 700 miles in a week” challenge. It’ll be more appropriate, like “Bike 50 miles in a week.” Once you’ve logged a good number of cycling activities and you’re farther in your fitness journey, the app will then start recommending challenges like “Bike 700 miles in a week.”